Run Grow and Transform your business

Ramp Up Your Manufacturing Sales and Marketing

If you're tired of spending money on marketing efforts that can't be measured and produce minimal return, you'll appreciate the guidance offered in this book. Designed specifically for manufacturing and distribution company owners and leaders, you will find valuable insights on how to run, grow and transform your business.

Table of Contents

This book is written for the busy executive, who wants to solve problems rather than read theory. To make it easy to navigate, the book is divided into three sections:

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RUN — Actions you can take to help your day-to-day operations generate greater efficiencies.

GROW — Attract more sales, recruit new employees and elevate your brand to increase the value of your business.

TRANSFORM — Find new opportunities to completely rethink how your business functions today and then use digital activities to connect the dots.



  • Reducing Costs
  • Enhancing channel support
  • Determining what customers really want
  • Handling customer service in a better way
  • Communicating better with internal teams
  • Moving stale inventory
  • Working with old computer systems
  • Protecting the business' reputation
  • Keeping up with digital regulations


  • Finding and hiring great people
  • Looking at current marketing
  • Humanizing the brand story
  • Generating more quality leads
  • Selling more products and services
  • Expanding market share
  • Evaluating tradeshow investments
  • Monitoring the competition
  • Hiring internal people or a digital agency


  • Expanding into new markets
  • Adding direct-to-consumer business to a B2B model
  • Exploring international opportunities
  • Adding a subscription model
  • Transitioning to the next generation

About the Authors

Steve Fry Michael Bird

Steve and Michael have worked together for more than 20 years. In 1996, they co-founded their first company, Spindustry Digital. Client partners turn to Spindustry Digital for strategic thinking on how to leverage the digital world for increased sales and efficiencies.

Based in Des Moines, Iowa, Spindustry Digital has about 40 team members that serve clients across the U.S. Spindustry Digital has been recognized as an Inc. 500 and Inc. 5000 company and in 2013, The Des Moines Register named the organization the #1 Top Place to Work in Iowa.

In addition to the digital business, Steve and Michael have also founded Spindustry Training, which provides instructor-led learning for technical professionals; Spindustry Staffing, which offers temporary and permanent placement employment for IT and marketing needs; and Migrate Outdoor, an outdoor lifestyle marketing agency based in Sioux Falls, SD.

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" Michael, Steve and Team Spindustry helped make our vision of creating an innovative way to configure/order our products online a reality and we've seen immediate results with an increase in online sales."

- Bob Simonsen -

Marketing Manager, RJ Thomas Mfg. Co., Inc.

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Steve, Mike and their entire group at Spindustry have been a great partner and trusted advisor for us for nearly two decades. Their dedication, understanding and support of our digital business have been major components of our massive channel growth."

- Clayton Whipple -

VP E-Commerce, Brownells

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