Table of Contents
This book is written for the busy executive, who wants to solve problems rather than read theory. To make it easy to navigate, the book is divided into three sections:


RUN — Actions you can take to help your day-to-day operations generate greater efficiencies.
GROW — Attract more sales, recruit new employees and elevate your brand to increase the value of your business.
TRANSFORM — Find new opportunities to completely rethink how your business functions today and then use digital activities to connect the dots.

Run
- Reducing Costs
- Enhancing channel support
- Determining what customers really want
- Handling customer service in a better way
- Communicating better with internal teams
- Moving stale inventory
- Working with old computer systems
- Protecting the business' reputation
- Keeping up with digital regulations

Grow
- Finding and hiring great people
- Looking at current marketing
- Humanizing the brand story
- Generating more quality leads
- Selling more products and services
- Expanding market share
- Evaluating tradeshow investments
- Monitoring the competition
- Hiring internal people or a digital agency

Transform
- Expanding into new markets
- Adding direct-to-consumer business to a B2B model
- Exploring international opportunities
- Adding a subscription model
- Transitioning to the next generation