Table of Contents
This book is written for the busy executive, who wants to solve problems rather than read theory. To make it easy to navigate, the book is divided into three sections:
PLAN — Upfront action steps you can take to maximize E-Commerce success.
BUILD — Strong advice on building an E-Commerce experience that works for your customers and business.
GROW — Discover innovative ways to increase E-Commerce and grow the value of your business.
Plan
- Involving the right people in your E-Commerce planning
- Establishing specific goals for E-Commerce success
- The necessity of upfront analysis
- Hiring an internal team or an external partner?
- Adding direct-to-consumer sales to a B2B model
- Selling online to your regular customers is still E-Commerce
- Buy or build your new E-Commerce platform?
- Determining what your customers really want
- Enhancing sales channel support
- Handling customer service in a better way
- Keeping up with digital regulations
- Looking at your current marketing
- Finding innovative ways to pay for E-Commerce
- When is the best time to launch new E-Commerce?
Build
- Integrating E-Commerce with backend systems
- Getting product taxonomy right
- The importance of on-site store search
- Why attribute filtering works best for complex products
- Merchandising helps your customers pick the products you want them to buy
- Online Requests for Quote ("RFQs")
- The Power of Dynamic Pricing
- Capturing E-Commerce data the right way
- Using your E-Commerce data to maximize sales
Grow
- Launching E-Commerce is the beginning
- Expanding market share
- Tips to quickly boost your online sales
- Digital follow up
- Expanding into new markets
- Generating more quality leads
- Monitoring the competition
- Selling more products and services
- Adding new ways to buy your products and services
- Moving stale inventory
- Reducing costs
- Exploring international opportunities
- Humanizing your brand story
- Transitioning to the next generation
